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Dyson seeks agency in bid to boost sales.(Brief Article)
Dyson, the vacuum cleaner and white goods manufacturer, is talking to agencies about the future of its pounds 4 million creative account.
The move comes 21 months after Miles Calcraft Briginshaw Duffy quit the account citing creative differences. Dyson subsequently took all of its advertising in-house.
A number of top 20 UK agencies are understood to have been approached as Dyson prepares to launch more products to sustain its leadership of the UK market.
Senior executives are seeking an agency to provide the right cultural fit at a time of intensifying competition.
In January, arch-rival Hoover appointed Rainey Kelly Campbell Roalfe/Y&R to launch a state-of-the-art upright cleaner in a ...
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