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Agencies line up as Total calls review of below-the-line task.(Brief Article)
Total, the petrol forecourt retailer, is reviewing its below-the-line account in the UK.
The company has sent out a tender document to 20 agencies inviting them to take part in the review for the business, which is currently held by Boymeetsgirl S&J.
The review is part of a three-year statutory process, which will see ten agencies longlisted after the first stage. A shortlist of three will go through to pitch towards the end of the year.
Boymeetsgirl ...
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