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PHD picks up pounds 7m Yell TV buying role.(Brief Article)
PHD has swiped the pounds 7 million Yell television buying business from The Allmond Partnership.
The agency already holds the Yell media planning account, as well as the press buying, having inherited the account from Abbott Mead Vickers BBDO's media department in 1996.
The TV buying account was moved without a pitch by Yell's head of consumer communications, John Hayward. All TV negotiations will now be handled by PHD/Opera - Omnicom's umbrella buying outfit. Yell's creative and online accounts, held by AMV and i-level respectively, will not be affected.
According to Nielsen Media Research, Yell spent more than pounds 7 million through TAP last year. However, the buying account awarded to PHD is also thought to include some additional project work, pencilled in for the coming 12 months.
Although Yell has claimed it moved the account because it wanted to consolidate its planning and buying, the situation ...
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