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Burton's Foods hires FCB after split with Saatchis.(Brief Article)
FCB London has been picked by Burton's Foods to develop creative work for Jammie Dodgers and Cadbury Chocolate Fingers after it split with Saatchi & Saatchi.
The assignment also includes the launch of an as-yet-undisclosed new product.
Saatchis claimed this week it was splitting with Burton's, whose product portfolio also includes Wagon Wheels, because of the company's decision not to have an agency of record but instead to award assignments on a project-by-project basis.
The change in agency arrangements has been led by Jaspal Chada, who took over as the marketing director at Burton's in February, having worked for Premier Foods and New Zealand Milk.
The Burton's account has been largely dormant for about two years. Before that, Saatchis produced TV work for each of the three brands.
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