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Ailing Cut forced to make ad pledge.
H Bauer has issued media agencies with a 'money-back guarantee' in a bid to persuade them to take ads in its ailing men's weekly Cut.
The publisher's sales arm, The Publishing Consultancy, has promised agencies that Cut will deliver a settle-down circulation of 100,000 or they will receive a refund.
Unofficial retail industry sales figures for Cut's first full-price issue (its first two sold at half price, 50p) suggest that it has achieved a sale of just 30,000.
The unofficial figures also show its first two discounted issues sold just 7 per cent of their print run, with 50,000 copies sold from a print run of 700,000.
However, Simon Young, the managing director of TPC, argued: 'It's nigh-on impossible to give an accurate figure - it's too early.'
Cut entered the men's weekly market last month, eight months after the launch of IPC Media's Nuts and Emap Consumer Media's Zoo. Nuts has a circulation of 290,337 and Zoo of 200,125.
Young said: 'We are seeing agencies and ...
- ZOOS
- Reference information from: Stack of Lists September 1, 1994 700+ words
...00-00-0000 U.S.A.: Arizona-Sonora Desert Museum (Tucson) Audibon Park (New Orleans) Baltimore Zoo Bronx Zoo Brookfield Zoo (Chicago) Buffalo Zoo Central Park Zoo (NY) Chicago Zoo (Brookfield IL) Cincinnati Zoo Como Zoo (St...
- ZOO
- Reference information from: Young Students Learning Library January 1, 1996 700+ words
...have more than one zoo. But not all zoos are in big cities...extinct if breeding zoos did not help produce...generations. The largest zoo collection is at the...populations, born in zoos, could save some...becoming extinct. Zoo directors from different...
- Tulsa Zoo Is Crowned King of the Jungle in 'Zoo Tycoon 2' America's Favorite...
- Press release article from: PR Newswire November 24, 2004 700+ words
...MSFTLOGO ) In the search for the "Zoo Tycoon 2" America's Favorite Zoo, 50 zoos from across the United States...and vote for their favorite zoos. After much consideration, Americans chose the zoo that most impressed them, and...
- Zoo goes wild with sweeping upgrade projects.(Upfront)(Los Angeles Zoo,...
- Magazine article from: Los Angeles Business Journal Satzman, Darrell January 12, 2004 700+ words
...Angeles Zoo replaced an earlier zoo in Griffith Park. The new zoo showed its progressive stripes...animals had been replaced at better zoos by living quarters that tried to...Ballentine, spokeswoman for the Zoo and Aquarium Association, said...
- ZOO GARAGE NUMBERS ASSAILED OPPONENTS SAY FACILITY ISN'T NEEDED AND WILL LOSE...
- Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) Mulady, Kathy May 9, 2006 700+ words
...parking garage planned for Woodland Park Zoo that they say would be in the wrong place...be able to cover its bills - unless the zoo is planning to hold a lot more events...when there are plenty of $4 spaces in the zoo's parking lots, they note, many visitors...
- Zoo wakes up from long winter nap.
- Newspaper article from: Erie Times-News (Erie, PA) March 3, 2007 700+ words
...showing off the latest additions at the Erie Zoo. The two Australian black swan chicks...that a new season has begun at the Erie Zoo, which reopened Thursday after a three...and he'll be swimming away," said Erie Zoo spokesman Scott Mitchell. Mizar even seemed...
- Zoos beckon youngsters // Lures include special events and discounts
- Newspaper article from: Chicago Sun-Times Susan Figliulo June 2, 1989 700+ words
...school vacation add up to a zoo season that's now in...Brookfield and Lincoln Park zoos are offering special lures...with the Kellogg Co. can cut the cost of a visit to Brookfield Zoo, always on a list of the world's finest zoos. Admission to Brookfield...
- Zoo's master plan envisions new taxes to promote growth.
- Newspaper article from: Blade (Toledo, OH) November 13, 2005 700+ words
...13--In the next decade, the Toledo Zoo would like to build the best aquarium between...Children's Zone to replace the children's zoo. Those are just some of the ideas laid...million, 10-year master plan that the zoo's board of directors will consider at...
