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Byline: Sukanya Jitpleecheep
Sep. 2--Bata, the Canadian-owned firm best known among Thais for pupil shoes, will give a quarter of its 2,000 stores in Thailand the first complete facelift in 75 years with a format that has been in use in 60 countries around the world.
At the same time, a wide range of sports and fashion shoes will also be offered.
The bid to rejuvenate the image of selected 400 dealer-operated stores to enable them to survive the onslaught of mushrooming modern-trade chains, particularly discount stores, which are aiming at the same market segment -- the medium-to-low income earners.
Alberto Errico, managing director of ...
Source: HighBeam Research, Some Canadian-owned pupil shoe stores to get new facelift.