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The Gas Misers; Toyota's new hybrid may just be the biggest thing in cars since the combustion engine.(Cover Story)

Newsweek International

| September 06, 2004 | COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Michael Hastings (With Keith Naughton in Detroit, Masato Kawaguchi in Tokyo and Bureau Reports)

Richard Pearce has turned out his old love, a 1989 Dodge pickup truck. In 2002 the 50-year-old retired soldier and his wife decided to bring a Toyota Prius hybrid back to their Virginia home. They "fell in love with the technology," which uses an electric motor at low speeds and a small engine at high speeds to power the car with a lot less gas. Now a new, 2004 Prius sits in the garage alongside the older model, and the pickup languishes in the driveway, used sparingly to haul garbage to the landfill. Pearce says he'd never think of taking the truck on his ...

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