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Byline: Iliana Limon ILIMON@ABQTRIB.COM / 823-3632
A UNM athletics official says aggressive advertising of the team led to the increase.
University of New Mexico fans rabidly whipped Howl Towels in the air last season, attempting to will their Lobos to victory.
And they waved even more vigorously on national television as the men's basketball team pulled out a last-second 65-63 win over Brigham Young on Jan. 26 on ESPN.
The marketing gurus who put the towels in fans' hands last season want a repeat performance of that excitement Friday night, offering the towels to the first 20,000 people through the gates of University …