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Straight from the barrios: Argentina's TV piquetera is transforming broadcast media into an instrument of the poor.(Feature)
The flyers, hung throughout the barrio, show a photograph of an unemployed worker: his face covered by a bandanna T-shirt as he climbs a telephone pole with an antenna in his hand. It's an advertisement for TV piquetera, a broadcast that is transforming television into a political and organizing tool for the poor.
The programs, which begin at 2 p.m. on Saturdays, are not the usual lineup of telenovelas and corporate-generated news. Instead, viewers disconnect from cable television and tune to channel 4, whose empty signal is usurped by TV piquetera. There, viewers can watch reports about local water pollution, neighborhood community projects, and an experimental ...
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