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Empowerment seen as ambiguous in case of female condom in North America.
2004 SEP 2 - (NewsRx.com & NewsRx.net) -- The female condom never took off as a popular contraceptive option for women in North America. One sociologist in Canada suggests that the notion of women's empowerment, of which the female condom could be considered a symbol, "is an ambiguous concept which can evoke an ambivalent response from its intended audience."
Amy Kaler, University of Alberta, studied "the selling of the female condom and the predominantly negative response it garnered in the North American media during the 1990s."
In a paper published in the Journal of Gender Studies, she "[situates] the female condom as a technology that emerged at the convergence of the twentieth century women's health movement and the much more recent HIV prevention movement, both of which stressed ideals of individual self-control and empowerment for women as the keys to sexual health."
In the North American media, however, "the female condom was constructed . . . as a joke or an insult," Kaler said.
"The idea of women's empowerment embodied in the device was taken as an unwelcome reminder of the dangers and risks of heterosexuality in the age of AIDS, thus the female condom was perceived as more ...
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Source: HighBeam Research, Empowerment seen as ambiguous in case of female condom in North...