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Briefing - Business model - Virgin Mobile IPO and Branson 'risk'.
(From Financial Director)
The Virgin Mobile listing particulars shed light on the operation of a 'virtual' network operator and its relationship with the parent Virgin Group, which owns 75% of the phone operator following its flotation on the London Stock Exchange.
Virgin launched its mobile phone service in November 1999 and has since acquired 4.0 million subscribers out of a total market of 53.9 million. The published subscriber and market share data of the network operators is:
T-Mobile - 13.8m - 25.5%*
Orange - 13.7m - 25.5%
O2 - 13.2m - 24.6%
Vodafone - 12.8m - 23.7%
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