A wealth of business in your own back yard. (marketing business advisory services) (Outlook Employment Services Section)

When the economy slows down, most CPAs' thoughts turn to marketing. All those ideas about seminars, newsletters and direct mail campaigns that sat on the back burner when you were busy have come to the forefront, along with renewed promises to develop a serious marketing program and stick with it.

You also may be thinking about offering new services to clients. In addition to your regular accounting services, you may decide to offer computer consulting, litigation support, general management consulting or other advisory services. After all, if you're not keeping busy with your current clientele, you either need more clients or more services ... or both.

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