CEO now bullish on Fidelity after jump from competitor. (Richard K. Bullard, II, of Fidelity Bank N.A.; formerly a vice chairman in CoreStates Financial Corp.) (Section Two: Delaware Valley Finance)

Travel up from the high-ceiling, marble-and-oak ground level of Fidelity Bank's flagship branch on Broad Street to the modern, password-controlled executive suite on the second floor and you appreciate the contradictions that surround Roland K. Bullard II.

"That's not me," Bullard says reflexively about the wall of lighted shelves and pastel-colored ceramics inside his office. The sketch of St. Paul's Cathedral in London and the color photo of him and his wife scuba diving in Bonaire are his.

In a world where you're either in the black or in the red, Bullard deals only in primary colors. There is no middle ground. Either you're moving forward or you're not moving.

Yet, after almost a year as chief executive …