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Thailand Direct-Sales Growth Hurt by Downturn.
Byline: Sukanya Jitpleecheep
Jul. 26--The sluggish economy is slowing the growth of Thailand's direct-sales business this year to single-digit levels compared with slightly over 10 percent last year as consumers tighten their belts.
The Thai Direct Selling Association made the forecast in light of lower first-half sales growth and a sharp drop in demand for some products such as food supplements.
Cosmetics were one of the few bright spots for the industry, said Preecha Prakobkit, the association's president.
As well, he said, the image of the industry was improving compared with last year, though complaints about some sales representative were still heard occasionally.
The local direct-sales business was worth about 20 billion baht last year, up from 16 billion in 1998. During the same period, the number of direct-sales firms fell to 124 from 200.
Despite slowing growth, the association still sees new business opportunities. It cited an Abac poll showing ...
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