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Sales of Bottled Water from Coca-Cola Network Grow by 35 Percent in Thailand.
Aug. 2--After two years in the market, Namthip bottled water, produced by Thai Pure Drink Co as part of the Coca-Cola network, claims to have annual sales growth of 35 percent.
The producers are pumping 150 million baht into a new campaign, "Every drop with care", in an attempt to lead the market for bottled water in three to five years. Singha is now the market leader, with Namthip entering the top five.
Competition in the segment is intense with 2,000 businesses, large and small, competing for a share of a market that was valued at 4.2 billion baht last year.
According to Thai Farmers Research Centre, the market is expected to grow by about 5 percent this year, and to continue expanding in tandem with consumers' health awareness and demand for pure products.
However, the market for water in clear plastic bottles, unlike other bottles, is estimated to grow by between 17 percent and 20 percent a ...
- Sales of Bottled Water from Coca-Cola Network Grow by 35 Percent in Thailand.
- Newspaper article from: Knight Ridder/Tribune Business News August 2, 2001 700+ words
Bangkok Post, Thailand Knight Ridder/Tribune Business...After two years in the market, Namthip bottled water, produced by Thai Pure Drink Co as part...the new campaign. To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bottled Water: More Than Just a Story About Sales Growth.
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- Bottled Water
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Bottled Water Sales of bottled water in the United States have increased dramatically since the...alternatives to tap water. These campaigns emphasize the purity of bottled water through advertisements and packaging labels featuring impressive...
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...Canada: more people are switching from bottled water to tap. Call it reverse snob appeal. Bottled water once carried a certain European mystique...noticed the grass was littered with bottled water and Gatorade empties. Pretty soon...
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- Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) October 10, 1996 700+ words
...she says. The Patinos spend $820 on bottled water annually; that same amount of municipal...Midland, renowned as an oil town, buy bottled water or use a home filtration system, according...director. Patino, 30, says she picks bottled water for taste and health. Local water...
