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Members of Asian Hotels Alliance to Formulate Structure, Operations of Group.
Byline: Imtiaz Muqbil
Aug. 6--Marketing chiefs of the newly-formed Asian Hotels Alliance (AHA) are to meet in Pattaya today to work out finer details of how the new group will be financed, structured and operated as it strives to confront growing competition from multinational chains.
The group, comprised of Dusit Hotels and Resorts (Thailand), Landis Hotels and Resorts (Taiwan) , Marco Polo Hotel Group (Hong Kong), Meritus Hotels and Resorts (Singapore) and New Otani (Japan) was officially formed on July 27 and hopes to become a powerful marketing association that will help retain and raise its individual and combined market share.
The founding members are more or less family-owned companies "committed to maintaining their independence", said Dusit Hotels' executive director Chanin Donavanik.
By pooling their resources, the AHA members hope to confront the rapid advances of the multinational hotel companies whose financial and marketing power could, over the long term, threaten the survival of the smaller local and regional chains.
All AHA members are strong in their respective home markets but relatively inconsequential players globally. The New Otani is the biggest with 21 properties, followed by the Dusit (20), Meritus (13) and Lanis and Marco Polo (seven each). That is a total of about 24,000 hotel rooms, mainly in the gateway cities of 10 countries but also including a small number of resort properties.
The geographical distribution shows clear gaps in places like the Malaysia, the Philippines, Korea, Indonesia, China, India and Australia.
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