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Minority markets define the consumer of the 21st century. (includes related article)
Minority markets are an opportunity waiting to happen. In an arena of increased saturation and competitiveness, the existence of an untapped major consumer market should become a beacon for major consumer goods and services. Minority consumers are one such market. Minority consumers are growing at a rate faster than non-minorities. Minority consumers have substantial buying power, a willingness to buy, and a need for a wide variety of products and services. Although this market is not without risks, minority consumers are underserved and thus represent a fertile target market.
The United States stands at the brink of an ethnic evolution. If the growth trend of ...
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