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Asian scar woos mainstream; urban Asian album from Juggy D marks the first independent release from former Telstar team's label.(The Plot)

Music Week

| August 07, 2004 | COPYRIGHT 2004 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

JUGGY D JUGGY D (2POINT9 RECORDS)

Having already made a name for itself as a one-stop shop for the management and promotion of urban acts, 2Point9 is this month branching out with the release of its first independent album project, from Asian artist Juggy D, who is also part of the Rishi Rich Project.

The album campaign is being led with the track Sohniye, which is number three on urban TV station Channel U, although it is not being released commercially as a single. "In the Asian market, people go straight to the album," says 2Point2's Billy Grant, who is overseeing the campaign. "Tracks are promoted individually to drive awareness of the album but not released as singles." Sohniye is already the most downloaded Asian track this year, according to BBC research.

2Point9 was formed last year by former Telstar urban team Grant and Rob Stuwart. They have ...

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