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Transforming challenges into opportunities: Hamish Champ reports on how the manufacturing sector is responding to the decline in CD sales, hikes in prices of raw materials and the rise of the digital market and piracy.(Manufacturing)
Today's manufacturing companies, whether operating in the entertainment industries of music or film, are in no doubt about the number of serious challenges they face.
First, there is the much-publicised decline in CD sales, although some manufacturers argue that the slide is not nearly as bad as the forecasters of ill winds would have you believe.
Then there is the question of how best to respond to the digital distribution revolution. It seems companies either decide to make the quantum leap and get involved, or eschew the "new kid on the block" for now and risk being left behind in the technological equivalent of a 19th-century gold rush.
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