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Rival targets Apple's once exclusive iTunes customers.

The America's Intelligence Wire

| August 17, 2004 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From AP Worldstream)

Byline: ALEX VEIGA

For more than a year, Apple Computer Inc. enjoyed singular success selling songs exclusively to users of its iPod portable music player. Now, it's got rival RealNetworks Inc. trying to lure iTunes customers away.

Last month, Seattle-based RealNetworks fired the first shot at Apple, announcing that it had developed technology that allows songs purchased through its own online music services to be played on iPods. On Monday, the company said it would temporarily slash its price for song downloads to 49 cents _ 50 cents less than iTunes.

The promotion, which begins Tuesday, coincides with a series of…

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