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Thai Dot-Com Jewellery Retailer to List on Singapore Stock Exchange.
Byline: Charoen Kittikanya
Oct. 4--Bucking the current gloomy trend in the dot.com sector, the operator of Thaigem.com, one of the few successful e-commerce sites in Thailand, plans to list on the Stock Exchange of Singapore by the middle of next year.
"Our rationale for looking at the Singaporean exchange primarily relates to our investors being based in Singapore and, as a result, having established contacts and experience operating in this financial market," said Don Kogen, chief executive of Thaigem.com.
Founded in 1998, Thaigem Global Marketing operates and markets Thaigem.com worldwide, buying directly from its sister company, the NCS Group, formerly Nuntiya Care Stone, to fulfil orders worldwide.
It claims to list more than 1.4 million individual items online, catering to a diverse range of global preferences and tastes.
The move to list follows an agreement between the Chanthaburi-based company and a group of unidentified Singaporean investors who invested 180 million baht (US$4 million) to acquire a 20 percent stake in Thaigem.
Mr Kogen said the company needed a strategic regional company with a flair for creative marketing concepts as its partner.
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