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Nov. 2--Local packers have been barred from labelling their rice as Hom Mali unless the quality has been certified by the Commerce Ministry.
Firms that do not comply with the new rules have been told to change their packaging by Jan 1, Commerce Minister Adisai Bodharamik said yesterday.
Under the new rules, grains other than genuine jasmine fragrant rice must not exceed 8 percent of the total content. Standards for texture, aroma, moisture and length of the grain have also been set.
"If the rice does not meet the standards, packers have no right to label their products as Hom Mali rice. They must state that the content has been adulterated," he said.
The standards will apply to both domestic supplies and exports to reassure foreign buyers. The ministry sees adulteration as the main reason for a fall in the price of Hom Mali rice.
The average price of fragrant rice (second grade) for export last month was US$295 a ton, 44 percent down from the price quoted in October last year. The price of fragrant paddy has dropped 32.5 percent to between 5,300 and 5,700 baht.
Certification will be granted to packers and exporters that pass inspection by the ministry or its authorised agents.