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Mobile Phone Firms in Thailand Wait for Debut of CP Orange.
Byline: Mongkol Jullayothin
Nov. 2--For mobile phone operators, the fourth quarter is typically a peak time to add new customers, with heavy promotions linked to the gift-giving season the rule.
But this year is different, as operators are waiting to see what kind of splashy debut is being planned by CP Orange, the market newcomer.
Given the ample resources of the new company's partners -- the Charoen Pokphand Group and Orange, Europe's largest cellular firm -- existing operators have good reason to rethink their marketing campaigns.
"I accept that the entry of CP Orange is quite scary. Orange is one of the major global players while Charoen Pokphand is one of the leading conglomerates in Southeast Asia," said Boonchai Bencharongkul, managing director of Total Access Communication Plc.
"We really don't know whether CP Oranges's strategy is aimed at competing with the No. 1 player (Advanced Info Service) or No. 2 (TAC)."
Previously, he said, TAC only had to focus on AIS, but the competitive landscape was about to change.
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...Mongkol Jullayothin, Bangkok Post, Thailand Knight...being planned by CP Orange, the market newcomer...two years with CP Orange. There has been...that the entry of CP Orange, challenging as...see more of the Bangkok Post, or to subscribe...
- Bangkok Post, Thailand, Business Briefs Column.
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- Bangkok Post, Thailand, Insider Column.
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