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Younger Brother of Thai Real-Estate Industry Giant Makes His Own Mark.
Byline: Krissana Parnsoonthorn
Nov. 7--For the Assavabhokhin family, property may be in the blood. After all, Anant Assavabhokhin is a giant in the industry with leading real estate firm Land and Houses Plc. Now his younger brother Anuphong is making his own inroads, through Asian Property Development.
Mr Anuphong, president of the relative newcomer, credits his mother's advice about the potential for property buying and selling as his inspiration for entering the business.
While the real estate industry is still undergoing upheaval following the collapse of the property boom in the mid-1990s, the company has proved quite successful at carving out its own niche.
"It's not a business secret. You can't fight directly with the large developers. Instead, you find your niche market, where you can develop quality projects to serve the needs of customers," Mr Anuphong said.
Asian Property Development today is involved in two business areas -- property development and production of construction materials.
In the property area, the firm has focused largely on townhouse projects. In construction materials, the firm produces pre-cast concrete products, used for its own development projects and also sold in the market.
- Asian Property Development Doubles Pre-sales Forecast to 2.2 Billion Baht.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) June 7, 2002 700+ words
...7--Listed developer Asian Property Development Plc has raised its pre...of this year," he said. Asian Property had already earned 1.2...000 baht. Mr Anuphong said Asian Property had positioned itself successfully...
- Asian Property Development Plc lifts sales target by 34%.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) July 13, 2007 700+ words
...Katharangsiporn Jul. 13--The listed developer Asian Property Development Plc (AP) has revised up its sales target by 34...units; and Huai Khwang with 460 units. To date, Asian Property has sold out units in its three mid-priced condominiums...
- Asian Property Development warns of tough times.
- Newspaper article from: Knight Ridder/Tribune Business News November 3, 2004 700+ words
...property market next year, according to Anuphong Asavabhokin, chief executive officer of the listed developer Asian Property Development Plc. Mr Anuphong said that large developers, many of whom are rubbing their hands in anticipation of a strong...
- Asian Property Development Takes on Middle-Class Market.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) March 10, 2004 700+ words
Byline: Kanana Katharangsiporn Mar. 10--Listed developer Asian Property Development Plc plans to invest around eight billion baht on 11 mid-priced residential projects in Bangkok this year. The new project launch...
- Thailand's Asian Property Development Adjusts Revenue Forecast Upwards.
- Newspaper article from: Knight Ridder/Tribune Business News August 21, 2003 700+ words
By Krissana Parnsoonthorn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Aug. 21--Asian Property Development Plc (AP) has raised its projected revenue growth this year to 35 percent from 30 percent, expecting to book...
- Asian Property Firm Eyes 15 Percent Lift in Pre-sales.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) February 28, 2002 700+ words
Feb. 28--Asian Property Development Plc aims to increase pre-sales...Mr Anuphong said. Last year, Asian Property posted a net profit of 264...townhouses, to buyers last year. Asian Property had no plans to boost its capital...
- Fitch Rating Assigns Asian Property Firm BBB Rating.
- Newspaper article from: Knight Ridder/Tribune Business News June 10, 2003 700+ words
...unsecured long-term national rating of BBB (tha) to Asian Property Development Plc. The agency said it had also assigned a short...strong management team and shareholder support. Asian Property reported first-quarter sales of 694.9 million...
- Asian Property confident in overall economy.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) March 2, 2006 700+ words
Byline: Kanana Katharangsiporn Mar. 2--Asian Property Development Plc (AP) forecasts that political unrest will have an impact on purchasing power in the housing market. "Housing demand depends...