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Honda, Toyota Launch Efforts to Boost Sales in Thailand.

Bangkok Post (Bangkok, Thailand)

| November 07, 2001 | COPYRIGHT 2001 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Santan Santivimolnat

Nov. 7--With an eye on an upturn in vehicle sales, Honda and Toyota are stepping up campaigns to increase their share of the market.

Honda has launched a "10 million thanks" campaign to mark the sale of 10 million product units since it entered Thailand 37 years ago.

Toyota Motor Thailand has introduced a fast-fit service for out-of-warranty Toyota vehicles in an attempt to win back customers for authorised service centres.

Honda Automobile (Thailand) Co is confident auto sales will maintain growth into next year, despite the bleak economic outlook.

Sales and marketing director Seiji Kuraishi said competition would become tougher as many carmakers planned to launch new models next year backed by more aggressive promotions.

Marketing manager Pongsak Wattanavong said the company believed total auto sales this year would reach 300,000 vehicles as predicted, although other car companies believed the industry could not meet the target.

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