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Peavey signs Jack Daniel's agreement.(Strictly Business)(Brief Article)
MERIDIAN -- Peavey Electronics Corporation has become the exclusive licensee of the Jack Daniel's brand of musical instruments, amplifiers and accessories. Peavey unveiled its debut Jack Daniel's products at the Summer International Music Products Association Expo in Nashville.
"Bringing together two powerful brands like Jack Daniel's and Peavey is a tremendous opportunity," said Peavey founder and CEO Hartley Peavey. "We're excited to distill Peavey's 39-year legacy of quality and craftsmanship with the rich history and tradition of Jack Daniel's into a line of custom-designed guitars and amplifiers ...
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