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Female Executives Push for Larger Corporate Role.
Byline: Jane M. Von Bergen
Dec. 11--There's a story in a management textbook that women executives like to repeat:
During a Nike corporate board meeting, the management book says, the board's sole female director suggested the company design women's workout shoes.
Bingo! The company followed her advice, and now the business counts for a sizable portion of the sneaker company's revenue.
Jill Ker Conway, the Nike board member, doesn't remember the story, but the moral remains the same.
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