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Co-Operative Shop Is Rural Trail-Blazer in Thailand.
Byline: Smarn Sudto
Dec. 4--Professional marketing advice has helped residents of a community in Si Sa Ket province establish SP Minimart, the country's first co-operative shop at tambon level.
The shop initially opened in 1997 in tambon Nonsang, Kanthararom district, but business was limited because the community knew little about marketing and management.
Pitpiphat Sritrakulraks, the chairman of the co-operative and a member of the National Economic and Social Advisory Council, secured co-operation from Artemis & Angelio Co in setting up a marketing and distribution system. The shop was subsequently renovated and renamed SP Minimart.
Members celebrated the grand opening of the shop recently, with Nathee Klipthong, a deputy agriculture minister, on hand to harvest chemical-free Hom Mali (fragrant jasmine) paddy.
Somkiet Panjanapongchai, the chairman of Artemis & Angelio, said the company had set up the management and marketing system and placed goods for trade in barter and cash at the shop. The firm was ready to withdraw when the shop could stand on its own.
Seventy percent of the products sold at the shop are for daily consumption and the remainder are bartered for paddy brought in by farmers. These products include bio-fertilisers, tractors, pickups and ploughs.
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