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Feb. 1--In some ways, selling financial services is little different from selling bottled water or other consumer goods -- image does matter.
Hence the challenge faced by state-owned Siam City Bank. "Over the past four years, we've enjoyed a flood of free advertising. When are we going to be closed, when are we going to get merged, all the bad news," said bank president Apisak Tantivorawong.
"We're probably the cleanest bank in Thailand now. What we have to do is get that message out."
Indeed, Siam City Bank reported non-performing loans at the end of 2001 of just 146 million baht, or 0.07 percent of its total loans, well under the 5.59 percent ...