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Bangkok Post, Thailand, Insider Column.

Bangkok Post (Bangkok, Thailand)

| February 05, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Feb. 5--SCB GETS ITS MESSAGE ACROSS TWICE: For large organisations, whether they be corporations or government agencies, it's important to stay "on message" -- the current PR buzzword for making sure that everyone in the organisation says the same thing. And thereby hangs a tale involving Siam Commercial Bank and its brokerage affiliate.

Executives of the bank and the brokerage are feeling a bit hard done by, ever since the Securities and Exchange Commission rapped the bank's knuckles for shortcomings during the popular share offering of PTT Plc last November.

You might recall that the vaunted order-taking system, complete with "virtual terminals" ...

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Source: HighBeam Research, Bangkok Post, Thailand, Insider Column.