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Three Seattle-Area Retailers Rank High in Customer-Satisfaction Survey.
Byline: Jake Batsell
Feb. 20--Northwest retail chains are still scoring high marks when it comes to customer satisfaction, but their competition is gaining ground in a discount-driven retail climate.
Nationally, customer satisfaction at major retail chains rose 2.6 percent in 2001, according to the American Customer Satisfaction Index, a closely watched annual survey by the University of Michigan Business School.
As in past years, three retailers based in the Seattle area--Nordstrom, Costco Wholesale and Amazon.com--ranked at or near the top of their respective categories. But competitors made sizable gains against all three, most notably Costco, …
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