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Thai Cement Firm Restructures Pricing to Take On Rival.
Byline: Soonruth Bunyamanee
Mar. 5--Competition in the premium cement market has intensified with Siam City Cement Plc (SCCC), the country's second-largest producer, challenging top-ranked Siam Cement by restructuring the pricing of its Eagle brand to compete head-on with the latter's Elephant and Tiger products.
All the cement products of SCCC have been relaunched and are now distinguished by colours -- red, green, blue, black -- under the single name, Insee (Eagle).
"We will differentiate our marketing position in the premium cement segment by adopting a single Eagle brand for our products," said Vincent Bichet, managing director and chairman ...
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