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Mar. 4--When does sponsorship become advertising? Commercials are an accepted feature of free-to-air public television channels but not on pay-channel services operated by UBC Cable TV.
United Broadcasting Corporation is barred from running commercials under a concession agreement with the Mass Communication Organisation of Thailand.
Testing the dividing line are "Money will roll on", a short clip screened by Krung Thai Bank (KTB) and "Easy loan", on behalf of Thai Military Bank.
Both items were screened on Channel 7, with public relation officers of both banks insisting that the clips were not commercials but sponsorship.
The banks ...