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Byline: Arnat Leemakdej
Apr. 5--Of the various e-business models, which one will be the most successful in Thailand in the near future?
In my opinion, one with high potential is Internet banking. Readers may argue that Internet banking is not new in Thailand as it has been in use for two years and its success is still limited.
Much research is being done as to why Thais do not use Internet banking. I conducted a survey last year as part of a project to formulate the Payment Strategic Direction for the Bank of Thailand.
I found that the reason is not a problem with consumer demand, but mainly that commercial banks cannot deliver the ...