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New Entrants May Spur Price Cuts in Thailand's Electrical Goods Market.
Byline: Sukanya Jitpleecheep
May 1--Thailand's highly competitive electrical and electronic goods market is set for a shake-up with the entry of Haier of China and Thomson of France, each hoping to challenge the dominance of Japanese and Korean brands.
Haier Appliance Co, the world's sixth-largest maker of home appliances, has formed a joint venture with SET-listed Distar Electric Corp Plc, to establish Haier Electrical Appliance (Thailand) with registered capital of 100 million baht. The new company will market both home appliances and audio-visual products.
Thomson, meanwhile, has appointed RPS System Co to market its consumer electronics ...
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Source: HighBeam Research, New Entrants May Spur Price Cuts in Thailand's Electrical Goods...