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Thai Company Aims to Win Teens with Fruit Juice Product.
May 7--During hot summer days, the next best thing to going out to the beaches and spending time in air-conditioned rooms is quenching your thirst with a cool beverage.
That's the idea behind "Ice Twister," a new beverage made of fresh fruits blended with ice. Targeted at teenagers, the thirst quencher is produced by Harmony Product Co, a subsidiary of juice and jam maker Queen Co.
Sirichai Charassrivisist, managing director of Harmony Product, explained that he wanted to produce something new and different from current products of the parent company that targeted teenagers.
"We do not invest in a large sum in this business because we can get ...
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- Thai Company Aims to Win Teens with Fruit Juice Product.
- Newspaper article from: Knight Ridder/Tribune Business News May 7, 2002 700+ words
...idea behind "Ice Twister," a new beverage...is produced by Harmony Product Co, a subsidiary...he added. Ice Twister, however, is...juice market. Harmony Product first introduced...Trade Department, Harmony Product opened the first...This time, Ice ...
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Source: HighBeam Research, Thai Company Aims to Win Teens with Fruit Juice Product.