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Bangkok Post, Thailand, Travel Column.
Byline: Imtiaz Muqbil
Jun. 3--The Australian Tourist Commission last week launched a new multi-language tourism web site designed to help potential visitors cut through the clutter of thousands of individual web sites and give a major hand to small and medium businesses.
Three years and A$3 million in the making, the site, australia.com, is referred to as the most important strategic marketing initiative in Australian tourism at the moment.
Although it will be a non-bookable site, there is a potential revenue stream for the national and state tourism organisations in the form of advertising and sponsorship messages.
New South Wales Tourism Minister Sandra Nori identified one of the biggest problems that the upgraded site is designed to solve. Businesses were faced with ...
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