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Jun. 3--Thai-made sushi has made significant headway in Japan with the supply of more than 40 million pieces a month from Union Frozen Products Co (UFP) to Kyokuyo, Japan's biggest importer of seafood.
Penetrating the Japanese market is an uphill task but UFP has won the trust of its Japanese partner for 18 years.
Business between the two companies was based on a gentleman's agreement until this week when they signed an alliance agreement.
Kiyokazu Fukui, Kyokuyo's senior managing director, said the agreement would be a step toward a closer relationship as the company planned to expand the business, particularly ready-to-eat sushi and ...
Source: HighBeam Research, Firm Wins Deal to Supply Sushi to Japanese Importer.