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Thailand's Siam Cement taps deluxe ceramics market.
Byline: Busrin Treerapongpichit
Aug. 7--While many Thais are awaiting fresh state handouts under Prime Minister Thaksin Shinawatra's new 20-billion-baht village fund project, the top of the country's income pyramid has been spending lavishly on imported goods as economic growth continues to surge.
The Siam Cement Group is seeking to tap the local infatuation with high-end brand names, with distribution flagship SCT Co announcing yesterday that it had signed an exclusive distributorship deal for Villeroy & Boch, a producer of deluxe home ceramic products.
SCC, the country's largest industrial conglomerate, already is Thailand's largest ...
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Source: HighBeam Research, Thailand's Siam Cement taps deluxe ceramics market.