AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Byline: Wichit Chantanusornsiri
Aug. 7--The advertising agency Lowe Thailand is confident its billings will grow by about 20 percent this year on the back of a strong economy and increased client spending.
Chief executive Tony Prehn did not give an exact figure, but said the growth would be in line with that of the local ad industry overall. The increase is coming largely from the addition of major clients, including Pfizer Thailand, Suntory whiskey, Dove shampoo, lotion and soap, and the reservations service Amadeus Asia, totalling 120 million baht.
Last year, the country's media spending totalled 71 billion baht, according to Nielsen Media ...
Source: HighBeam Research, Thai advertising firm Lowe's outlook is upbeat.