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Rival Pizza Companies Battle over Who Had Bangkok's Best World-Cup Sales.
Byline: Natalie Suwanprakorn
Jul. 4--The World Cup may be over, but a war of words between Pizza Hut and The Pizza Company as to who scored big during the soccer tournament has just begun.
Although both Tricon Restaurants (Thailand) Ltd, the owner of Pizza Hut, and Minor Food Group, the parent firm of The Pizza Company, use the market research company Nielsen Media Research, the numbers calculated for each company's performance and growth over the same period do not match up.
A usage and attitude study conducted by Nielsen on behalf of Tricon during May and June on Pizza Hut home delivery with a sample size of 320 aged 15-54 and across all ...
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Source: HighBeam Research, Rival Pizza Companies Battle over Who Had Bangkok's Best World-Cup...