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Thai Mobile-Phone Service Provider Gives Away Prepaid Cards to Lure Customers.
Byline: Mongkol Jullayothin
Jul. 2--TA Orange Co, the newest provider of mobile-phone services, has stepped up the level of competition by offering free Sim cards for pre-paid services to 100,000 customers.
Starting last Tuesday, members of the company's Ambassador Programme -- friends and family members of TA Orange employees including its parent company, the Charoen Pokphand group -- received letters containing cards for the Just Talk service. The card, encrypted with free airtime worth 200 baht, expires at the end of July.
Industry observers say the move is likely to start a new round of competition in the pre-paid segment, which is the fast ...
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