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Jul. 2--Bringing all its 252 branches online by the end of the year is part of a plan by Thai Life Insurance Co to remain competitive in the increasingly crowded market.
Modernising operations and building up its corporate image are at the heart of the company's effort to stand out among the 25 firms now competing for 90 billion baht in annual premium revenue.
Linking the entire branch network electronically would cost about 200 million baht, said managing director Apirak Thaipanakul.
"It is part of the firm's plan to keep the operation competitive amid stiff competition from foreign insurance ventures," he said.
"There are about 30 ...