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Thai Noodle Producer Expands Popular Kaset Brand.
Byline: Somporn Thapanachai
Aug. 6--Farm products under the Kaset brand, such as glass noodles and beans, are familiar to most people living in the provinces, where they have long been popular.
Now the owners who purchased the brand in 1997 have stepped up their promotional campaigns with the goal of rapidly expanding sales in both the domestic and export markets.
The shareholders of Cheer (Thailand) Co, the brand owner, also own Thai Vegetable Oil Plc, which produces A-ngoon vegetable oil.
Cheer relaunched the Kaset brand with much fanfare, after acquiring ownership from Uni Brother Co, to boost sales of glass noodles, green and black beans, and rice.
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- Thai Noodle Producer Expands Popular Kaset Brand.
- Newspaper article from: Knight Ridder/Tribune Business News August 6, 2002 700+ words
...products under the Kaset brand is handled by Thai Ha Co, which produces...fish sauce under the Kaset brand. Mr Somroek, who is also Thai Ha's president, said...its rice under the Kaset brand. Thai Ha, with 100 million...
- Thailand: Rice exporter Thai Ha makes revenue growth projection for this year.
- News wire article from: Thai Press Reports August 13, 2008 700+ words
...managing director of Thai Ha, said the company...price and volume. Thai Ha produces agricultural goods under the Kaset brand for export to 67...000 now. He said Thai Ha would also refine...and building up the Kaset brand,'' Mr Somroek...
- Thai Ha to expand rice distribution.
- Newspaper article from: The Nation (Thailand) April 11, 2009 700+ words
Byline: The Nation. Thai Ha, manufacturer of packaged rice under the Kaset brand, plans to expand distribution...Somroek Tangpiroonthum said Thai Ha in January appointed Red...000 shops nationwide. Thai Ha could expand from 5,000...
- Thai Ha upbeat on jasmine rice export.
- Newspaper article from: The Nation (Thailand) August 12, 2008 700+ words
Byline: The Nation. Thai Ha expects the export price...bean vermicelli under its Kaset brand, is aiming for revenue...farmers," Somroek said. Thai Ha posted revenue of Bt1...last year. Somroek said Thai Ha would on Thursday announce...
- Thailand: Export prize winner Thai Ha Plc emphasizes quality and agility.
- News wire article from: Thai Press Reports September 20, 2006 700+ words
...quality are the keys to success at Thai Ha Plc, which recently bagged the Prime...noodles here and abroad under its Kaset brand. The company has set a sales target...reach consumers," Vorravuth said. Thai Ha handles a variety of items made from...
- Cheerful time for noodle maker.
- News wire article from: Asia Africa Intelligence Wire August 6, 2002 700+ words
...products under the Kaset brand is handled by Thai Ha Co, which produces...fish sauce under the Kaset brand. Mr Somroek, who is also Thai Ha's president, said...its rice under the Kaset brand. Thai Ha, with 100 million...
- Idea Avenue set to offer govt free ad and marketing campaigns, NATION.
- News wire article from: The America's Intelligence Wire March 23, 2004 700+ words
...their ability from its portfolio. The company handles accounts for Jet petrol stations, Wrangyer energy drink, Thai Ha Co (Kaset Brand) agricultural products, Pigeon Corporation infant products, Chester Grill restaurants, and Smooth E. Copyright...
- Kaset opens office to serve Pacific market.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) June 14, 2007 700+ words
...by strong exports, Thai Ha Co, the producer of Kaset-brand packed rice and other...restaurants are located. Thai Ha Australia will supply...percent in 2006. Thai Ha has exported its products...a while. He hopes Kaset-brand instant cup porridge...
- Sales of Bagged Rice Grow Fast in Thailand.
- Newspaper article from: Knight Ridder/Tribune Business News May 7, 2004 700+ words
...chief executive office of Thai Ha Plc, the producer and distributor of Kaset brand bagged rice, said that...expected to help increase Thai Ha's sales revenue this year...modern trade channels, Thai Ha plans to invest 35 million...
- Sales of bagged rice growing fast.
- News wire article from: Asia Africa Intelligence Wire May 7, 2004 700+ words
...chief executive office of Thai Ha Plc, the producer and distributor of Kaset brand bagged rice, said that...expected to help increase Thai Ha's sales revenue this year...modern trade channels, Thai Ha plans to invest 35 million...
Source: HighBeam Research, Thai Noodle Producer Expands Popular Kaset Brand.