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Bangkok Post, Thailand, Guest Column.

Bangkok Post (Bangkok, Thailand)

| August 06, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Songtham Phanpattanawit

Aug. 6--In spite of the current market conditions -- a stagnant economy, recent acts of terrorism and the threat of recession -- e-business continues to be a key focus for businesses as they prepare for the upward swing in the marketplace.

We can only assume that the strategic advantages of streamlining and Web-enabling key business processes are too significant to ignore. Why? Cost efficiency, speed to market, relevance and customer satisfaction, of course.

Now, experience has shown that the majority of would-be e-businesses walk a similar path into the future.

Most begin the transformation with a web site, simply developing an Internet presence. When they're satisfied that transactions are secure, they advance to exchanging money online. Next for the serious enterprise is business-to-business commerce and business-to-employee communication. Pulling all that together is the most ...

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