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Diary: Prunella Scales going out fighting - with ads versus arts broadside.(Brief Article)
Dotty may have given the gimlet eye to her last Tesco receipt but the eccentric scourge of supermarkets made sure she will not head for the nursing home without having recorded a few tart observations.
Prunella Scales, one of luvvieland's leading ladies, doesn't bitch about one of television advertising's most successful campaigns. Only that the money lavished on it bears little comparison to that spent on the arts.
After 70 commercials stetching over ten years, Scales has clearly found that, when it comes to adding to her bank balance, every little helps.
'I'm personally grateful to advertising,' she confesses. 'It helps fund the other work I do, especially in the theatre.'
As for the Tesco scripts: 'They are extremely good, very well written.' But ... 'Their perfectionism worries me sometimes,' she frets in Samples of One, a newly published book on the grey market by the Millennium agency.
'I remember one of the early ...
- GREAT BRITISH BRANDS: Tesco - Responsible for our first superstore, the brand...
- Magazine article from: Marketing August 1, 2002 700+ words
...Sainsbury's to claim market leadership, Tesco changed its advertising strategy with the launch of a campaign starring Prunella Scales as Dotty, the 'mother of all shoppers'. With her daughter, played by Jane Horrocks, Dotty puts Tesco's customer...
- Oliver more 'irritating' than Dotty.(Jamie Oliver vs. Prunella Scales in...
- Magazine article from: Marketing April 18, 2002 700+ words
...Oliver far more irritating than rival Tesco TV ads starring Prunella Scales, according to research by OMD Snapshots. Forty per cent...Do you find Tesco's 'Dotty' advertising campaign with Prunella Scales irritating? Yes 28% No 64% Don't know 8% For enquiries...
- COMPANY CV: TESCO.(Brief Article)
- Magazine article from: Marketing January 18, 2001 700+ words
...a WAP home shopping service this summer. Tesco's current TV ad campaign has been running since May 1995. It features Prunella Scales, as 'the mother of all shoppers', Dotty Turnball, and Jane Horrocks as her embarrassed daughter. The campaign won...
- DIARY DATES.(London theater - briefs)(Brief Article)
- Magazine article from: Variety June 11, 2001 700+ words
...since its 1967 debut, bowing Oct. 1 at the New Ambassadors under Laurence Boswell's direction, toplining Clive Owen and Prunella Scales. "Croupier" star Owen led a fine fringe revival of the same play at north London's King's Head pub theater in 1993...
- Tesco.(advertizes new 24-hour store)(Brief Article)(Statistical Data Included)
- Magazine article from: Marketing November 30, 2000 700+ words
...shopping quieter in the run-up to Christmas, with a new [pound]600,000 push. The ad, breaking on December 4, sees Prunella Scales' Dotty character pushing her sleeping grandson around Tesco in a trolley, being careful not to wake him while she puts...
- Conservation group elects new president.(Brief Article)
- Magazine article from: Planning (UK) June 28, 2002 700+ words
Journalist and broadcaster Sir Max Hastings last week succeeded actress Prunella Scales as president of the Council for the Protection of Rural England (CPRE). But outgoing president Scales fired a parting shot at...
- Hamlet. (Theatre: star turns).(Brief Article)
- Magazine article from: Spectator Young, Toby December 29, 2001 700+ words
...articulate eyes in showbusiness. One of the secondary characters in Joe Egg is Bri's overprotective mother, ably embodied by Prunella Scales. In real life, Scales is the mother of Sam West, who's currently appearing in the RSC's production of Hamlet at the...
- Carry on, Crawford.(STRANDS)(Brief Article)(Obituary)
- Magazine article from: Variety Wolf, Matt July 25, 2005 700+ words
...Islington drinking hole into a desirable address that, over time, attracted Ben Kingsley, Maureen Lipman, Clive Owen and Prunella Scales, among many others, to appear before auds who didn't mind enduring the subway-at-rush-hour conditions and (in...
- Tesco: the Lowe era.(Brief Article)
- Magazine article from: Campaign December 9, 2005 700+ words
...starring Dudley Moore as a Tesco buyer hunting exotic chickens. 1999: The Tesco experience is highlighted by Dotty Turnbull (Prunella Scales), the shopper from hell. Tesco wins second of three Campaign Advertiser of the Year awards. 2003: The 'talking trolleys...
- Tesco seeks global chief to succeed Tim Mason.(Tesco PLC)(Brief article)
- Magazine article from: Marketing February 14, 2007 700+ words
...Every little helps' strapline in the mid-90s. He was also behind the long-running 'Dotty' campaign, starring Prunella Scales, and the decision to axe Lowe London in favour of Sir Frank Lowe's start-up agency, The Red Brick Road. Mason, who...