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Diary: Heart FM pitch probes new depths for 'buzz'.(Brief Article)
As new-business pitches go, you might have thought the one for Heart FM would rank among the easiest for agencies to crack. After all, you just have to look at the heritage of the work for this ultimate middle-of-the-road station.
The most recent campaign featured Heart's breakfast-show DJs, the professional Australian fattie 'Jono' Coleman and his sidekick Harriet Scott, engaged in a show of mutual appreciation.
Coleman: 'You're the funniest person I've ever met.'
Scott: ...
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