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The Campaign Essay: A Pitch Paradigm.
Richard Morris argues that agencies waste too many man hours, ideas and cash taking part in pitches. It is time for the industry to offer a more realistic way for clients to come up with a winner.
While no-one loves a good pitch more than I do, I can't help but wonder if the whole thing hasn't got hopelessly out of hand.
Research published by the AAR indicated that agencies claim to spend up to pounds 15,000 on a pitch and do an average of ten a year. If we accept those figures (ie. pretend that we don't all go barmy twice a year and spend six-figure sums trying to recreate the set of EastEnders in a meeting room), that means the top 50 agencies spend ...
- Outback rethinks menu, marketing; Invites agencies to pitch for $60 million...
- Magazine article from: Advertising Age Macarthur, Kate June 20, 2005 700+ words
...week told analysts it's invited a handful of agencies to pitch ideas for its $60 million brand advertising at the same time...but were looking at shaking that up a bit.'' Outback's current agency is independent David & Goliath, Los Angeles. New creative...
- GM shops for an agency for its Hummer brand; New owner's model addition spurs...
- Magazine article from: Advertising Age Cantwell, Julie June 5, 2000 700+ words
...start an ad agency review this month. Hummer is completing a list of about five agencies to consider that will include its current agency, Pyro Brand Development, Dallas, and possibly other agencies already doing GM work, said Marc Hernandez, manager of...
- IS the chemistry RIGHT?(Brief Article)
- Magazine article from: Grocer Jones, Martin January 27, 2001 700+ words
...relationship with your current agency beyond rescue? Or could...prepared and also check your current agency has been informed of...were unsuccessful in a pitch was because they were...changed size during the pitch process so you should...
- Switch-pitch props. (boat propellers)
- Magazine article from: Trailer Boats Barron, Jim July 1, 1997 700+ words
...amp; Sea introduced the first successful switch-pitch prop in 1989, two additional models have made it...time to take a second look at what the switch-pitch props offer. Switch-pitch props (they're also known as shifting props...
- PITCH COUNTS AS NOW REPORTED MUCH TOO VAGUE TO BE USEFUL STAT.(Sports)
- Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) May 30, 2003 700+ words
...matter what kind of pitch he swung at or what...pitcher throws 60 pitches and only 20 balls...only the number of pitches, but what happened...and what kind of pitch it was. That's...attention to too many pitches used up too early...without a publicized pitch count for more than...
- Pitch Pitches Into Sunday Times Tech Track 100; Pitch Entertainment Group...
- Press release article from: M2 Presswire October 1, 2007 700+ words
M2 PRESSWIRE-1 October 2007-Pitch Entertainment Group: Pitch Pitches Into Sunday Times Tech Track 100; Pitch Entertainment Group enters as UK's no. 6(C)1994-2007 M2 COMMUNICATIONS LTD...
- Pitch launches ad-funded mobile content [Pitch].
- Magazine article from: Total Telecom Online June 9, 2006 700+ words
Byline: Pitch Pitch(tm), the leading industry provider of mobile phone content, today...launch of the UK's first advertising funded mobile content service. Pitch(tm) offers UK mobile users completely free ringtones, games and graphics...
- Pitch Counts.
- Magazine article from: The Baseball Research Journal Levitt, Daniel R. January 1, 2000 700+ words
...With the availability of pitch count data in recent...assessed by how many pitches he actually threw, rather...because historical pitch count data is not available...affect the number of pitches per inning in two ways...t just involve higher pitch counts per plate appearance...
