World: Gallery.

Ad Council - The Martin Agency US

The Martin Agency has launched a campaign to tackle political apathy among young voters in the US. Three spots, directed by the Hungry Man director David Gray, are based around unscripted vox-pop interviews with American citizens, who all express concerns about the society they live in, but ultimately dismiss their worries - including racism and the environment - as intractable: there's nothing that an individual can do to change the status quo. The commercials are deliberately left open to interpretation at the end, with no clear call to action or invitation to join a specific organisation.

 
Client: Ad Council 
Agency: The Martin Agency, Richmond 
Writer: Sarah Grunden 
Art director: Don Marshall Wilhelmi 
Director: David Gray 
Production company: Hungry Man, New York 

The Flemish publisher De Vrije Pers' men's title Che has launched a campaign to position itself apart from the men's magazine pack. The tongue-in-cheek executions depict what Che imagines to be the perfect world for a modern man to live in. A company family tree reveals an employment policy that borders on discriminatory, while one hangover sufferer wins a lucky reprieve from his partner's parents' wedding anniversary.

 
Client: Che 
Agency: Duval Guillaume, Antwerp 
Creative team: Stef Selfslagh, Stijn Gansemans 
Photographers: Kurt Stallert, Diego Franssen 

The Passion Pictures animator and director Pete Candeland directed the new commercial for the Motorola E398 and C650 ...