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Media Spotlight: Capital remains in upbeat mood despite Rajar dip.
Vaughan has opened up the commercial radio morning show market.
Last week's Rajar radio audience figures were the most eagerly anticipated for years. At last, there was some excitement for advertisers.
The reason was obviously Johnny Vaughan's April arrival in the Capital Radio breakfast show hotseat. The silky, some would say smarmy, middle-aged tones of the Tiswas legend Chris Tarrant were replaced by an altogether more erratic, edgy contender.
Despite Vaughan's recent rating problems with his BBC TV shows, he has won pretty positive reviews for his antics on Capital. 'A little bit werrrr, a little bit weyyyyyy', perhaps, but appealing both to middle-aged mums with an eye for a cheeky boy as well as flash lads who spend the cash.
But the audience figures saw Vaughan losing 13 per cent of Capital's breakfast show listeners, bringing him a total of 1.19 million. Its bitter rival, Heart 106.2, added 138,000 listeners to its audience for the Jono and Harriet breakfast show as it closed the gap in total market share to just 0.1per cent behind Capital.
So how worried is Capital about the London market?
Keith Pringle, the managing director of 95.8 Capital FM, says: 'We're delighted at the start we've made - to be the number-one breakfast show (in London) with double the number of listeners that Chris Moyles has (on Radio 1) shows how strong we are given the level of competition around us.'
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